AUSSIES spent $644.7 million to look more beautiful this year – a 15 per cent increase on the previous 12 months. A survey of 584 Australians by the Cosmetic Physicians Society of Australia found the most popular choices included anti-wrinkle treatments, such as Botox, hair removal and skin smoothing treatments, such as laser and IPL.
The report also found Australians head to the clinics earlier than our overseas counterparts due to the high levels of sun damage – with most of us seeking treatment in their early-to-mid thirties.
As part of a trend, men are forking out the dollars to look less “cranky” and stop “thinning hair”, while women try to battle the onset of wrinkles and dropping jaw lines.
CPSA president Dr Gabrielle Caswell said new technologies and less invasive treatments were also encouraging more Australians to enhance their beauty.
“Fifty is the new 40 and cosmetic medicine is becoming far more common. People are living longer and working longer, too. I don’t believe they seek treatment to compete with younger generations; it’s more about how they present themselves. They feel young on the inside and want this to be reflected in their appearance.”
The overall biggest concern for both men and women was uneven skin tone closely followed by weight concerns.
When asked which celebrities they thought were the best looking, 45 per cent chose Jennifer Hawkins followed by Elle Macpherson.
But respondents were also aware of how cosmetic surgery can make you look worse – with celebrities such as Jocelyn “Cat Woman” Wildenstein, Melanie Griffith, Mickey Rourke and Sophie Monk named as examples of how things can go wrong.
Since 2008 the CPSA has recorded five consecutive years of growth in the amount that Australians spend on non-surgical cosmetic treatments. During this period, spending has more than doubled from an estimated $300 million five years ago to $644.7 million this year.
“The demand for non-surgical cosmetic treatments continues to grow for a number of reasons but one of the primary factors is new developments in this evolving area of medicine. Emerging treatments are less invasive, more effective and less expensive, making them more appealing and accessible to patients,” said Dr Caswell.
“However, people should always be sure to check the qualifications of their doctor to ensure they are aware of their options and receive an individualised treatment plan suited to their needs,” said Dr Caswell.